Marketing Healthier Options with Stop & Shop and Keurig Dr Pepper
May 18, 2022
On May 18th, 2022, Partnership for a Healthier America (PHA) hosted its virtual Food Equity Summit, bringing together food and nutrition experts, former First Lady Michelle Obama, and thousands of guests to discuss how we can work together to ensure all Americans have affordable access to good food.
H2HC members Stop & Shop and Keurig Dr Pepper were represented at the Summit in a conversation on marketing healthier options in under-resourced communities. Andrew Archambault, Chief Customer Officer at Keurig Dr Pepper (KDP), and Gordon Reid, President of Stop & Shop, shared information about their innovative pilot program at Stop & Shop’s store in the Grove Hall neighborhood of Boston.
The Grove Hall Stop & Shop employs an in-house nutritionist who lives in and has strong ties to the community. The store also provides more information on the Guiding Stars program so that consumers can more easily find 3-, 2-, and 1-star products. In partnership with KDP, the store is executing a healthy beverage pilot and giving priority placement to healthier products on end caps and in drop bins located near registers.
Archambault described KDP’s commitment to ensuring that 60 percent of their products would fit a definition of positive hydration by 2025. With Stop & Shop already investing heavily in the Grove Hall community to drive healthier outcomes, the company was ideally positioned to partner with KDP and examine how to merchandise those healthier products at retail to reach more customers.